Vision, mission & values


To add color and culture to people’s lives, by providing them with access to a broad variety of unique products and services.


To promote the introduction of Japanese Kogei arts and crafts, with passion and dedication, to new places and to people who love what is unique.


Respecting Artisans

We respect artistic talent and exquisite craftsmanship, and help aspiring artisans to create new products together with aspiring artisans.

Co-operation with our Partners

We continually work with our partners to improve the range of products and services we offer to ensure we stay in touch with the latest trends.

Building Bridges between People

We create a link between Japanese artisans and consumers around the world, helping them to deepen their understanding of each other.

We Love Fashion!

Fashion is our inspiration: we love it. We aim to inspire fashion lovers all over the world with our products!